Worry that you’re not connecting with your audience …
… because your brand messaging, website, and socials feel disorganized?
Well, it typically takes just minutes for your website and other digital profiles to influence your audience in one of three ways:
- Attract
- Repel
- Intrigue
Obviously, you want to attract and intrigue! But how?
Double down on getting organized by understanding exactly who your website speaks to and how you should interact with them. Consider that your audience will be:
- Prospects – New listeners and website visitors who are unfamiliar with you and your artistic offerings.
- Fans/Buyers – They are familiar with you, your music, and artistic offerings. This familiarity increases their likelihood of supporting you, making them more inclined to purchase.
- or Critics/Cynics – They know nothing or very little about you and must be convinced or won over.
Does your digital footprint specifically speak to your ideal audience? What do you want folks to do when they find you online—
- Download your music?
- Buy your art or merch?
- Book you for an event?
- Join your community?
A Digital Vibe Check is a comprehensive overview of your audience’s journey and touchpoints, helping you identify gaps or broken links and assess whether your online presence provides a clear path to your objectives in a user-friendly way.
Specifically, your Digital Vibe Check will help you:
- Analyze: Specify keyword opportunities and determine what details to update, rewrite, keep, or delete.
- Strategize: Create or adjust your overall strategy to improve future content creation and enhance engagement.
- Execute: Fix broken links and regularly update and maintain existing content to improve your website’s usability and visibility.
Scope:
I’ll evaluate your online presence, specifically looking for:
- Current information about you, what you do, and your offerings
- Cohesive & consistent messaging, branding, and voice
- Blatant typos or grammatical and punctuation errors
- Missing or broken links
- Continuity
Drawing on extensive branding and marketing expertise, I’ll assess whether your web presence effectively supports your music career goals, including reaching your desired audience.
What you get:
- A comprehensive review & summary
- Actionable solutions & a step-by-step action plan
- Priority follow-up sessions & ongoing support
Your Digital Vibe Check will take you from disorganized, confused, and overwhelmed to confident and on point with your brand!